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Seo research concerns not only the results of the search engine on Internet, but also image, video and looking for a separate industry vertical search engines. It determines how a search engine and research what is popular with people. If a binding site is subject to scanning the Internet search engine spiders through a page to collect links to other sites and stores the results pages of search engine on the server. The information gathered from these pages is the indexer, whose job is to get information from these pages, such as keywords and their weights, the location of the site and other links that are sent to extract the spider slips stored in the future .


Within the foundation, the algorithms of search engines were depending on the keywords optimizer, meta tag and index files provided by the Webmaster are available. The meta tag contains information about a particular page, but their use to index your site has not been established, the success of some significance that the webmaster of meta-tags are added to increase the number of times and win to get advertising revenue. They also changed the HTML websites in one place to reach your site. But it was a case of abuse, because he stole from the pages irrelevant.

Search engines like Google, then started with the complex formula to manipulate rankings that have been difficult for webmasters to provide users with real results. The rank of the site was calculated by mathematical functions with the power and volume of incoming links. The higher the PageRank, the more likely they were to be performed by one person. Later, algorithms were developed that considers various other factors-side factors rank-and off-page link. Since it does not manipulate the Webmaster Page Rank, which began trading, buying and selling links, links to spam, and even the creation of many pages dedicated to this purpose.

Algorithms is much more complex than all the search engines to pass the day and have maintained their top-secret algorithms. Since the price is increased search engine marketing, the advertiser pays for that work, which ultimately paid a high-quality web pages out. Although investments in search engine optimization is a great success, but at the same time is risky because any communication with the algorithms used to change the name and the search ends direct visitors to the site. Many consultants are in the market that offers search engine optimization available. They manipulate the HTML source code of the website such as menus, shopping trolleys and even the contents of the website get more traffic. Search engines such as Yahoo's algorithms to extract or not the page rank, but the burden of the cost per click or set, if an advertiser wants to see the page with their ad is scheduled to raise money to pay for it. And 'certainly a point of controversy, because only large companies can increase the number of hits on their side, but not the small company that might be better to have a page of high quality.

Google Ad Words explores the ads that have the words in the search entered by the user. The Million Dollar Homepage is pixel marketing concept that has started a sort of video marketing. After the pixels, the space is sold the agent. Keyword is the advertisers who buy the URL of a site to promote their ads there. Thus, the search engine optimization is a market in its own production for many companies on the web.

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